Boomerang Enterprises has teamed up with General Motors to offer their full line of distinctive soft spare tire covers and hybrid rigid face tire covers for the Hummer H2 and the Hummer H3 to North American Hummer dealers. “Boomerang is the only licensed supplier for soft and hybrid spare tire covers. Therefore, they are the only supplier authorized by GM to distribute trademarked product for these types of covers.” states Diane Mahoney, General Motors Licensing Manager. The licensed products include Boomerang soft vinyl tire covers, including their patented reflective print tire covers, as well as their unique line of hybrid rigid face tire covers for Hummer H2 and H3 vehicles.

Since 1995, Boomerang Enterprises, Inc has been an automotive accessories manufacturer specializing in designing, manufacturing and selling custom rear mounted tire covers to both automotive dealerships and manufacturers. Within a few years of entering the market, Boomerang became the leading supplier by innovating new product concepts in a market that had seen little innovation historically. “Other players have consistently attempted to copy our innovations, but generally fall short,” states Gene Fischer, VP of Sales and Marketing.

Boomerang’s rigid face tire covers are truly a hybrid between traditional vinyl tire covers and all plastic covers. Christopher Fischer, President, states, “We developed and perfected this versatile line of tire covers over a number of years and officially launched the product in 2005.” The covers are unique in that they are constructed of a durable UV resistant, thermoformed ABS plastic face that is sewn to a heavy duty vinyl side band that stretches around the tire’s tread. Customers love the versatility of these covers. A dealer can order the tire cover in standard black textured version or in a color matched painted version. “Both options look great on the back of any Hummer, come with our standard 3 year warranty, and like all of our products, can be customized with dealer logos,” according to Jessica Flynn, Creative Director. There is even an option for a stainless steel painted or unpainted ring if the customer requests it.

Boomerang’s multi-step painting process is top quality. Each tire cover is properly prepped, base coated, and clear coated resulting in a very attractive tire cover. “Boomerang uses only top of the line, premium PPG automotive paint and unlike any of our competition, we have a proprietary screen printing process that permanently seals the printed graphics under the clear coat giving the painted Hummer tire cover a very impressive and durable finish,” states Christopher Fischer.

Check out the site here: www.hummertirecovers.com

Polypro was an 18 month project that was first envisioned by Wes, the President, some years ago while looking at a glass black ocean early one morning. Eighteen months ago while attending a seminar on polymers the glass black ocean came back to Wes in the form of Darth Vader’s Helmet.

A group of polymer engineer’s, fabricators, both here and overseas were contacted, and so began the quest. What has come out of the past 18 months is what is referred to as “black ice”.

A by-product in the project was a clear tire cover. This product will be made for 18″, 20″ and 22 inch rims. It looks and feels like it’s sister polypro(TM) except it shows the fifth wheel off, while keeping it dry, clean and protected.

The Polypro line of products will be offered only through authorized Toyota, Hummer, and Jeep dealers in the United Stated and Canada. Mark Robinson unveiled the new marketing program for Southwind called the D.O.M. program which means “Dealer Oriented Manufacture”.

Southwind does not sell directly to the end user, through mail order or Internet customers unless they have an authorized dealership and follow MAPP guidelines.

Southwind believes this product needs to be sold with the car or through its parts department. The tire cover is so sexy and is such a statement piece on any of the vehicles it truly needs to be one of the first items purchased with the FJ Cruiser, Hummer or Jeep.

We believe the dealer has an investment of millions of dollars to bring the consumer a new car, service and we want to be part of that experience on the front end as well as the after-market.