Honda has announced that it will place three television ads during the broadcast of this year’s Super Bowl. The Super Bowl will be on CBS this year. There will be two fifteen-second Honda Element ads and one thirty-second advertisement that highlights Honda’s postition as the “most fuel efficient car company in America.” The Super Bowl will be held on February 4th, 2007.

According to a press release today by Honda, “The three separate advertisements will run during the fourth quarter of the game. Two fifteen-second spots featuring the Honda Element as part of the popular “Crab” campaign will highlight Honda’s fun image, and a thirty-second spot called “Slalom” will reinforce Honda’s fuel-efficiency leadership.”

Source: American Honda Motor Co., Inc.

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