Today, a new standard has been set for Web sites that deliver photography and videography. InsideLine.com, the most-read automotive enthusiast Web site, has been redesigned and optimized for 1280×1024 screen resolution.
Additionally, the site features a new type of advertising placement: the “OPA Pushdown.” Ad content grows, then shrinks again, pushing the site content down rather than covering it. When collapsed, the ad is extremely thin and non-intrusive. The Online Publishers Association (OPA) recently introduced this compelling ad format, and it is expected to become a very popular tool for advertisers in 2010.
Edmunds Inc. publishes four Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online resource for automotive consumer information, launched in 1995 as the first automotive information Web site. InsideLine.com launched in 2005 and is the most-read automotive enthusiast Web site. CarSpace launched in 2006 and is an automotive social networking Web site. AutoObserver.com launched in 2007 and provides insightful automotive industry commentary and analysis. Edmunds Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit.